Introduction to Business/Marketing

Apex Learning
0.5 Unit
Grades: 9, 10, 11, 12

Introduction to Business and Marketing provides the foundational knowledge and skills students need for careers in business and marketing. Students begin exploring roles and functions that business and marketing play in a global society, develop an understanding of the market place, as well as understanding product placement and promotion.

Using hands-on activities, students reinforce, apply and transfer academic knowledge and skills to a variety of interesting and relevant real-world inspired scenarios. This course focuses on developing knowledge and skills around marketing, pricing, and distribution, while also focusing on economics and interpersonal skills. This course also addresses exploring career options in marketing as well as securing and keeping a job.

Introduction to Business and Marketing is as an introductory-level Career and Technical course for programs of study in Business Administration and Management. This course is built to state and national standards.


  • State Certified


Instructor Embedded Cost: $300

The following information applies only to instructor embedded courses.

Oklahoma Subject Code: 8614

Course Provider Contact: Jon Castillo | | (949) 606-4403

How To Purchase This Course

Districts wishing to purchase this course should contact the course provider directly (see contact information above) and reference the contract in the "attachments" portion of the page linked here. If you are purchasing an Instructor Embedded course, please note that online instructors need not be certified in the state of Oklahoma. They must be certified to teach the content in at least one state or teach the subject at a college or university. To enroll a student in the course, you will need to obtain from the course provider (a) the instructor’s name; (b) the state through which the instructor is certified, and (c) the instructor’s certification number. If the instructor is employed to teach the subject at a college or university, you will need to obtain that institution’s iPEDS number. This information will be recorded in the SIS when you enroll a student in the course. When enrolling a student in a Content Only course, you must indicate in the SIS the name of the person monitoring the course.