Sports and Entertainment Marketing

BYU Independent Study
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0.5 Unit
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Business Education
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Grades: 9, 10, 11, 12

Whether you are watching a famous athlete make an unbelievable play or witnessing a sensational singing performance, the world of sports and entertainment is never boring. Although it may seem impossible for you to be a part of this glittery world, it’s not! The Sports and Entertainment Marketing field offers careers that combine entertainment with traditional marketing, but with a whole lot more glamour. Explore basic marketing principles while delving deeper into the multibillion-dollar sports and entertainment industry. Learn how professional athletes, sports teams, and famous entertainers are marketed as commodities and how the savvy people who handle these deals can become very successful. This course will show you exactly how things work behind the scenes of a major entertainment event and how you can be part of the act.

Details:

Cost:

Instructor Embedded Cost: $309

Content Only Cost: NA

The following information applies only to instructor embedded courses.

Oklahoma Subject Code: 2418

Course Provider Contact: Stephen Rogers | OnlineLearning@byu.edu | 801-422-6656

How To Purchase This Course

Districts wishing to purchase this course should contact the course provider directly (see contact information above) and reference the contract in the "attachments" portion of the page linked here. If you are purchasing an Instructor Embedded course, please note that online instructors need not be certified in the state of Oklahoma. They must be certified to teach the content in at least one state or teach the subject at a college or university. To enroll a student in the course, you will need to obtain from the course provider (a) the instructor’s name; (b) the state through which the instructor is certified, and (c) the instructor’s certification number. If the instructor is employed to teach the subject at a college or university, you will need to obtain that institution’s iPEDS number. This information will be recorded in the SIS when you enroll a student in the course. When enrolling a student in a Content Only course, you must indicate in the SIS the name of the person monitoring the course.