Courses
In this course students will learn to understand, ask questions of, and represent data through project-based units. The units will give students opportunities to be data explorers through active engagement, developing their understanding of data analysis, sampling, correlation/causation, bias and uncertainty, modeling with data, making and evaluating data-based arguments, and...
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This course provides students with a strong foundation in fundamental marketing concepts. It teaches key principles and practical application of marketing in the workplace setting. Students will analyze the seven core functions of marketing and practice the creative problem-solving process in project-based assignments. This course uses our “https://is.byu.edu/ksa” Knowledge, Skills,...
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Marketing’s role in society and the firm, marketing opportunities, the consumer market, and management of marketing mix.
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