Courses
Marketing’s role in society and the firm, marketing opportunities, the consumer market, and management of marketing mix.
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In this two semester introductory course, of which this is part one, students learn the principles of business using real?world examples—learning what it takes to plan and launch a product or service in today’s fast?paced business environment. This course covers an introduction to economics, costs and profit, and different business...
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In this two semester introductory course, of which this is part two students learn the principles of business using real?world examples—learning what it takes to plan and launch a product or service in today’s fast?paced business environment. This course covers an introduction to economics, costs and profit, and different business...
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Have you ever wished to play sports professionally? Have you dreamed of one day becoming an agent for a celebrity entertainer? If you answered yes to either question, then believe it or not, you’ve been fantasizing about entering the exciting world of sports and entertainment marketing. Although this particular form...
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