Courses
This commercial art course teaches the introductory elements of graphic design, the concept of simplification, and the history and function of typography. Students will also apply principles and elements of design, employ principles and concepts of advertising, and use a computer to research, create, or manipulate images.
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This course provides students with a strong foundation in fundamental marketing concepts. It teaches key principles and practical application of marketing in the workplace setting. Students will analyze the seven core functions of marketing and practice the creative problem-solving process in project-based assignments. This course uses our “https://is.byu.edu/ksa” Knowledge, Skills,...
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Marketing’s role in society and the firm, marketing opportunities, the consumer market, and management of marketing mix.
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This course is an introduction to public speaking that involves analyzing a variety of speeches using classical and contemporary theories. Students also learn to speak in an organized and effective manner and prepare a complete speech outline with supporting material. This course uses our “https://is.byu.edu/ksa” Knowledge, Skills, and Attributes (KSA)...
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