Courses
This course provides students with a strong foundation in fundamental marketing concepts. It teaches key principles and practical application of marketing in the workplace setting. Students will analyze the seven core functions of marketing and practice the creative problem-solving process in project-based assignments. This course uses our “https://is.byu.edu/ksa” Knowledge, Skills,...
Read More
Marketing’s role in society and the firm, marketing opportunities, the consumer market, and management of marketing mix.
Read More
This course is an introduction to public speaking that involves analyzing a variety of speeches using classical and contemporary theories. Students also learn to speak in an organized and effective manner and prepare a complete speech outline with supporting material. This course uses our “https://is.byu.edu/ksa” Knowledge, Skills, and Attributes (KSA)...
Read More