Courses
This course provides students with a strong foundation in fundamental marketing concepts. It teaches key principles and practical application of marketing in the workplace setting. Students will analyze the seven core functions of marketing and practice the creative problem-solving process in project-based assignments. This course uses our “https://is.byu.edu/ksa” Knowledge, Skills,...
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Marketing’s role in society and the firm, marketing opportunities, the consumer market, and management of marketing mix.
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Principles of Business, Marketing, and Finance provides the knowledge and skills students need for careers in business and marketing. Students begin exploring roles and functions that business and marketing play in a global society, develop an understanding of the market place, as well as understanding product placement and promotion.
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