Advertising Strategies

Edgenuity
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0.5 Unit
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Business
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Grades: 9, 10, 11, 12

What comes to mind when you think of marketing? Does a favorite commercial jingle begin to play in your head? Or do you recall the irritating phone call from a company trying to sell you software you already have? No matter what your feelings are about it, there’s no denying the sheer magnitude of the marketing industry. Every year companies spend $200 billion promoting their products and services—and that’s in the United States alone! Experts estimate that by the time you turn 65, you will have seen nearly 2 million TV commercials, not to mention radio ads, billboards, and online advertisements. You’re familiar with what it’s like on the receiving end of a company’s marketing efforts, but what’s it like on the other side? In this Advertising and Sales Promotions course, you’ll learn how marketing campaigns, ads, and commercials are conceived and brought to life. You’ll meet some of the creative men and women who produce those memorable ads and commercials. And you’ll discover career opportunities in the field to help you decide if a job in this exciting, fast-paced industry is in your future!

Details:

  • State Certified

Cost:

Instructor Embedded Cost: $275

Content Only Cost: N/A

The following information applies only to instructor embedded courses.

Oklahoma Subject Code: 8612

Course Provider Contact: Kate Baxter | kate.baxter@imaginelearning.com | 480-772-9717

How To Purchase This Course

Districts wishing to purchase this course should contact the course provider directly (see contact information above) and reference the contract in the "attachments" portion of the page linked here. If you are purchasing an Instructor Embedded course, please note that online instructors need not be certified in the state of Oklahoma. They must be certified to teach the content in at least one state or teach the subject at a college or university. To enroll a student in the course, you will need to obtain from the course provider (a) the instructor’s name; (b) the state through which the instructor is certified, and (c) the instructor’s certification number. If the instructor is employed to teach the subject at a college or university, you will need to obtain that institution’s iPEDS number. This information will be recorded in the SIS when you enroll a student in the course. When enrolling a student in a Content Only course, you must indicate in the SIS the name of the person monitoring the course.