This course provides students with a strong foundation in fundamental marketing concepts. It teaches key principles and practical application of marketing in the workplace setting. Students will analyze the seven core functions of marketing and practice the creative problem-solving process in project-based assignments.
This course uses our “https://is.byu.edu/ksa” Knowledge, Skills, and Attributes (KSA) model to give students the opportunity to develop both real-world 21st Century Skills and Social and Emotional Learning Soft Skills to develop college and career readiness.
Knowledge: Marketing
Skill: Creativity—Creative Production and Innovation
Attribute: Resilience
Cost:
Instructor Embedded Cost: $209
Content Only Cost: $40
How To Purchase This Course
Districts wishing to purchase this course should contact the course provider directly (see contact information above) and reference the contract in the "attachments" portion of the page linked here. If you are purchasing an Instructor Embedded course, please note that online instructors need not be certified in the state of Oklahoma. They must be certified to teach the content in at least one state or teach the subject at a college or university. To enroll a student in the course, you will need to obtain from the course provider (a) the instructor’s name; (b) the state through which the instructor is certified, and (c) the instructor’s certification number. If the instructor is employed to teach the subject at a college or university, you will need to obtain that institution’s iPEDS number. This information will be recorded in the SIS when you enroll a student in the course. When enrolling a student in a Content Only course, you must indicate in the SIS the name of the person monitoring the course.